Job Description

Understand requirement of the stakeholders, define clear objectives, manage day

to day interactions & build consensus

? Create reports and determine key performance metrics

? Measure and report performance of all marketing campaigns, and assess ROI and

KPIs

? Monitor market trends, research consumer markets and competitors’ activities

? Oversee new and ongoing marketing and advertising activities

SEO & Website Analytics | Governance

? Optimising copy and landing pages for search engine optimisation

? Performing ongoing keyword research including discovery and expansion of

keyword opportunities

? Researching and implementing content recommendations for organic SEO

? Analysing website and social media pages (FB, Instagram, LinkedIn, YouTube,

Quora etc.), making recommendations for improvement

? Monitoring website traffic, search results, and developing strategies

? Generating content ideas and working on content creation

? Updating outdated content

? Optimising pages for desktop, tablet, mobile etc.

? UI | UX understanding

? Analysing the consumer journies and optimising accordingly

? Developing link-building strategies

? Keeping up to date with new trends and SEO best practices

? Working with web development and relevant teams to implement solutions

? Understanding the behavior and expectations of online visitors

? Staying up to date with the latest trends in online marketing and design

? Devise and manage the Website Governance process